Last week, the Biden Administration launched a special enrollment period (SEP) for uninsured individuals to sign up for health insurance coverage in the 36 states that use the federal marketplace (healthcare.gov). This move follows earlier actions by the 13 state-operated marketplaces that have already extended enrollment periods to give individuals and families more time to shop for and enroll in coverage.
Both actions are designed to address COVID-19 pandemic’s impact on rising unemployment and loss of employer-provided insurance. Typically, the annual enrollment season for health insurance coverage sold through the marketplaces runs from Nov. 1 to Dec. 15. Starting last year, state-based marketplaces (SBMs) took the lead to extend their enrollment capacity to help consumers economically impacted by the pandemic.
To date, thirteen have extended their 2021 open enrollment periods to give consumers more time to enroll, and seven recently announced they are opening new SEPs for uninsured individuals to enroll in coverage, most in alignment with the new federal SEP ordered by President Biden to ensure consistency of messaging and mitigate confusion among consumers seeking coverage. The federal SEP will run from Feb. 15 to May 15. (For more information about SBM enrollment period changes view this NASHP chart).
Without the SEPs, individuals could only enroll in coverage if they qualified for a special enrollment period triggered by a major life event (e.g., birth, death, marriage) or exceptional circumstance. States with SBMs have the flexibility and authority to set their own health insurance marketplace enrollment periods tailored to the needs of their populations and capacities of their insurers and insurance markets.
Opening enrollment eases the process for individuals to procure needed coverage, especially for the millions of individuals who have found themselves recently uninsured and navigating the unfamiliar landscape of buying coverage through the individual market. The 13 SBMs (12 states and Washington, DC) leveraged this authority last year to open SEPs in response to the pandemic, enabling over 300,000 individuals to enroll in health insurance at a time when economic and public health uncertainties were driving an acute need for coverage. (For more on SBM actions to open SEPs read the NASHP blog, Thousands Flock to Health Insurance Marketplaces as Coverage Shifts due to COVID-19.)
Exchanges Become Trusted Sources of COVID-19 Information
Beyond simply opening SEPs, SBMs are evolving as trusted sources of information and are using their platforms to amplify messaging related to COVID-19 testing, treatment, and vaccinations. At minimum, most SBMs have created new resource pages dedicated to sharing local and national updates related to the virus (read NASHP’s blog, State-Based Marketplaces Lead in Increasing Access to Coverage during COVID-19). In other examples:
- MNsure’s Twitter page hosts state-branded reminders of the importance of masking;
- Your Health Idaho has used its Instagram page to promote information from Idaho’s vaccine advisory committee; and
- Maryland Health Connect interlaces messaging related to COVID-19 testing, treatment, and wellness with information detailing how to shop for coverage.
Most have also partnered closely with their departments of insurance to ensure coordinated messaging describing what is covered under an individual’s insurance plan, especially in relation to COVID-19 testing, treatment, and vaccination, such as Pennie’s (Pennsylvania’s marketplace’s) comprehensive COVID-19 FAQs, which make clear that customers should not pay any out-of-pocket costs for the COVID-19 vaccine.
SBMs are also looking for additional opportunities to leverage their community partnerships to help spread important messages, recognizing the importance of working with trusted community leaders especially at a time when face-to-face communication is limited.
For example, Washington, DC’s marketplace partnered with local agencies and community groups to host a virtual town hall addressing communities of color, COVID-19 vaccine mistrust, and insurance enrollment. The program was designed to help dispel misinformation and mistrust in the health care system, note the disproportionate impact of COVID-19 on communities of color, and stress the importance of enrolling in quality, affordable coverage.
As more information is available about COVID-19 vaccination and services in their states, SBMs are poised to help spread critical messages. Similarly, the National Academy for State Health Policy (NASHP) will continue to monitor and provide updated information as the SBMs wrap up their open enrollment periods, open new special enrollment periods, and increase their efforts to help address evolving COVID-19 needs.