Maximizing Kids’ Enrollment in Medicaid and SCHIP: What Works in Reaching, Enrolling and Retaining Eligible Children

This report published in February 2009, with the support of the Robert Wood Johnson Foundation (RWJF), was developed to help states improve their CHIP recruitment and retention efforts. Revisiting ideas summarized in a previous NASHP publication entitled Seven Steps Toward State Success in Covering All Children Continuously, this brief provides more concrete information for states seeking to take the next steps in enrolling more eligible, uninsured children. According to the authors, many states have successfully improved SCHIP enrollment and retention through implementing some of the key themes identified in the report. In addition, the report suggests that states can increase enrollment in Medicaid and the State Children’s Health Insurance Program (SCHIP) without massive changes in policy – providing ideas on how to build on existing administrative and public outreach efforts.

Max Enroll Report